Drive business success with a dynamic and competitive strategy.
Current economic climate is characterised by change and competition. This environment has created the need for managers with solid theoretical knowledge and practical skills in business management. In order to succeed, organisations need to remain competitive, adaptable, and resilient through accurate planning, implementation and forward-thinking strategies.
The Strategic Business Management online short course from the University of Cape Town (UCT) aims to equip you with these critical business skills, enabling you to thrive in an increasingly competitive business world. You’ll apply innovative and analytical thinking to various market analyses, such as a SWOT analysis, STEEPLE analysis, Porter’s five-force model, and the SELECT framework. In applying strategic management processes to a hypothetical business environment, you’ll walk away with a business strategy, ready for implementation, that is aligned to your long-term organisational objectives.
- The tools to develop both a business strategy plan and an implementation plan.
- The skills to conduct various analyses and understand the external macro-environmental factors.
- The ability to define the micro-economic factors that will affect your business management success.
- Knowledge of your competitive business advantages that you can continue to develop and maximise.
This course is designed for professionals aiming to pursue a career in business management. Aspiring business managers will become empowered to move to the next tier of management with theoretical and practical business skills from this online short course. Existing managers will benefit by advancing and updating their skill set – better equipping them to navigate the contemporary South African business environment. It’s also relevant to organisation stakeholders who need the skills to enable greater strategic direction within their business.
Introduction to strategic management
Theory and evolution of strategic business management
Organisational goals and values
Internal and SWOT analyses
Sustainable Competitive Advantage (SCA)
The formulation of forward-thinking strategy
Evaluation and control
Strategic alignment and ensuring sustainability
Coder Academy is an online educational platform, which provides access to online courses and digital business books.
With a focus on the most demanded skills in the market, we believe that education must adapt to current times in order to train efficiently and digitally in a globalized world of remote work.
Our Mission is to promote the professional development of professionals through knowledge.
Our Commitment is to contribute to the development of the new generation of leaders and entrepreneurs.
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